Trakheesi permit: Dubai ad checks and fees (2026)

Sources · DLD permit verification, checked 9 November 2026 · DLD Madmoun announcement, checked 8 November 2026.

Which record do you need to check?

DLD’s verification instructions, checked 9 November 2026, start with login, service selection and the required data. Keep your own dated result; an advertiser’s screenshot may be out of date.

Trakheesi, RERA and Madmoun: what does each mean?

Trakheesi is the system named in DLD's licensing and permit services. RERA is the Real Estate Regulatory Agency within DLD. In its 18 April 2023 Madmoun announcement, DLD described QR codes issued for real-estate advertising permits, with the requirement announced from 24 April 2023 (source checked 8 November 2026). The record lets viewers check the advertising company and property information. This historical announcement is not evidence of a new 2026 rule.

A code printed on an image is the start of a check. It does not show, by itself, that the displayed property and advertiser match the official result. Compare each record separately:

Use our broker-record checking guide for matching identities. The ten-office brokerage comparison is a research starting point; appearing in a list does not validate a new advertisement.

How to check a Trakheesi permit before relying on an ad

1. Retain the original ad URL or image, access date, advertiser name and visible permit reference. Ask for a readable permit or QR code if the image is cropped.
2. Open DLD's Verify License and Permits service independently, or follow the Madmoun code while checking that the destination is the official DLD service. Do not treat a screenshot supplied by the advertiser as a fresh lookup.
3. Enter the data requested by the official service and compare the returned record with the ad. Note the advertiser, property details, dates and status actually displayed; missing fields remain unconfirmed.
4. Look up the office and person separately through DLD's licensed-broker register, checked 8 November 2026. Record the exact company/branch and individual matched.
5. Save a dated reference to the result. If the ad and record differ, ask the advertiser and DLD to clarify the difference before relying on it. A failed lookup alone does not establish fraud or illegality.

The verification card lists the DLD website and Dubai REST, with a published immediate service time (rechecked 9 November 2026). That describes the lookup service, not a guarantee that every record, account or connection will return a result immediately.

Example: a fictional ad names Company A, while the QR result names Company B. Record both names and ask which company holds the permit and how it relates to the advertiser. Do not silently treat them as the same entity or reach a legal verdict from the mismatch.

How does an advertiser apply for a permit?

DLD's Ad Permit card, checked 8 November 2026, describes Trakheesi selection, details/uploads, review/approval, payment and e-permit receipt. Documents include the ad form and category-specific evidence; broker terms require the owner's marketing contract for listed categories, including online ads.

Applicants should confirm the appropriate category and account eligibility with DLD before preparing a campaign. Keep the ad draft, property reference, authority to market and proposed channel together. This site's A2A agreement guide addresses a separate broker-to-broker agreement; it does not substitute for the owner's marketing authority or an advertising permit.

If an advertisement and its supporting floor plan use different size labels, use the BUA meaning and floor-area checklist to frame the question. A valid advertising reference alone does not reconcile those measurements.

DLD estimates one working day for the service. Ask for the validity and renewal terms of the permit category you need.

How much does a Trakheesi advertising permit cost?

The same DLD service card, checked 8 November 2026, publishes AED 5,000 for a project-launch event permit, AED 1,000 for other permits, plus AED 20 Knowledge and Innovation Fee. Exhibition booking/participation has separate charges; this is not a quote for every Trakheesi transaction.

For an applicable “other permit”, the displayed 1,000 + 20 gives AED 1,020 before any other applicable requirement or charge. This arithmetic is illustrative, not a checkout result. Confirm the exact category, inclusions and final amount in the official service. Ask for a separate quote if you also need a licence or professional card.

DLD's opened card also lists 8004488 for support. Ask for the current service/category when an upload, payment or eligibility question prevents progress. Do not buy an unofficial “permit number” as a replacement for the official application and verification process.

What if a permit is missing or the lookup fails?

Keep the ad and the failure message, note the time and try the official route independently. Ask the advertiser for the permit evidence that matches this ad. If it remains unclear, describe the discrepancy to DLD through its official support route.

A permit check is one part of a property decision. For off-plan offers, use the buyer due-diligence checklist; for proposed obligations, read the SPA document guide. Neither an ad nor an advertising approval establishes future delivery, investment returns or the meaning of a contract clause.

For developer-led advertising, the GRID project and company-role profile illustrates why a portfolio name does not establish the legal seller or permit holder. Match the specific advertiser and property before relying on an association.

If you need to report a possible advertising violation, the RVS Dubai filing and tracking guide explains the evidence, company-identification and intake checks. Keep any refund or contractual demand separate from the regulatory report.

FAQ

Is a Trakheesi permit number the same as an ORN?

Treat them as separate references. The office record identifies the company or office; the relevant permit concerns the licensed activity or advertisement. Check both against the actual company and ad.

Can I verify a permit through Dubai REST?

Yes. DLD’s verification card lists Dubai REST and the DLD website. Use the reference for the actual permit and compare the returned details with the ad.

Does an approved property ad guarantee the purchase?

The verification concerns the advertisement or permit record. Property ownership, project evidence, payment arrangements and contractual obligations require their own checks; a permit is not a guarantee of return or delivery.

Does a missing QR code prove that an advertiser broke the law?

Ask for the relevant permit, check the official record and request DLD clarification about the actual advertisement and applicable requirements.

Recheck official requirements before advertising or applying. If the verification record fails to load or a field is missing, retain that field as unconfirmed and ask DLD which reference or channel is needed. An advertiser's assurance does not replace the official result.